Ten facts about mobile social platform Tik Tok – taking the world by storm!

Ten facts about mobile social platform Tik Tok – taking the world by storm!

  1. It’s a short videos or Instagram for the mobile video age
  2. It’s user base is over 500 million and has just passed the one billion downloads mark
  3. It has 75 million sign ups
  4. It’s the social tool for Gen Z
  5. Video creators can share vertical, looping videos between 15 and 60 seconds in length. An extensive editing toolkit, with an array or filters and effects, and a massive music library, lets users tune and score their content to clever and comedic effect.
  6. In 2017, TikTok’s parent company, Bytedance, purchased Musical.ly for $800 million. Bytedance had already launched Douyin, the forerunner to TikTok, in China. After acquiring Musical.ly, the two platforms merged and launched TikTok.
  7. The app doesn’t currently have a broad paid advertising business, though brands and organizations—from Chipotle to the UN to the San Diego Zoo to the NBA—have signed up and are creating content, as individual users, not official advertisers. Given its revenue potential, that won’t last long.
  8. It’s working so far. Back in May, Chipotle experimented with a paid marketing campaign, working with influencer David Dobrik on the #ChipotleLidFlip challenge—asking users to flip a Chipotle container and land it just right—that got more than 100,000 submissions and 230 million views.
  9. Compared to other social networking sites, TikTok has rather extensive privacy settings. Users can block reactions, disable messaging, hide their accounts from search, and more.
  10. Tik Tok makes money from in app purchases and doesn’t currently run ads but this is set to change..

Even if you aren’t interested in TikTok right now, we highly recommend checking out the app. Although it might be too niche for you right now, its branded videos could help your brainstorm content ideas for your current social platforms, or give you insight on how other companies are experimenting with new platforms.

https://www.tiktok.com/trending?refer=embed&utm_source=embed

Influencing the influencer

Influencing the influencer

The rise of the micro influencer.

Did you know? Instagram has more than 1 billion monthly active users (MAUs) or roughly more than 13 percent of the Earth’s population. The typical user spends an average of 55 minutes per day on Instagram. … 72 percent of Instagram users have bought a product they saw advertised on the app.

For small business owners with limited budgets, micro-influencers provide great opportunities and value. And micro-influencers are growing at a much faster rate than their macro counterparts.

When it comes to engagement for Instagram, nano influencers (1K-10K) have the highest rate at 4.4%. Micro (10K-100K), medium (100K-1M), and mega (1M+) influencers have rates of 2.4%, 1.8%, and 0.7% respectively.

The best platform is YouTube. It has the highest engagement rate for nano (6.7%), micro (6.2%), medium (5.0%), and mega (4.0%) influencers.

Facebook and Twitter have the lowest rates with under one percent for all levels of influencers. But even for these platforms, the nano and micro-influencers fare much better.

When it comes to the type of content, images do better than videos on Instagram across all levels of influencers. Video falls way behind.

Instagram influencers run the show, which is why it provides a great opportunity for reaching a targeted audience. Depending on what industry you are in; Instagram can deliver great returns for your small budget.

The overall average engagement rate of campaign content on Instagram is 2.4%. But it can be higher or lower based on the industry.

Did you know?

Pets, for example, has the highest rate of engagement which is followed by tobacco and smoke and children and baby toys.

Healthy living is surprisingly low.

When it comes to influencer marketing engagement rate is important. When the rate is high, it means people are responding to the content and if it is low, they are not responding. Subsequently, influencers with high engagement rates charge more.

Taking a break from analytics here are our current nano favs this week!

Turning female imagery on it’s head

Honey Kinney Ross

Jonathan Ross’s daughter, writer and activist

https://www.instagram.com/honeykinny/?hl=sv

London humour at it’s best

Real Hackney Dave
Ex adman, anarchic print artist

https://www.instagram.com/realhackneydave/

Dreaming about winning the lottery

Jeremy Langmead

Ed Mr Porter living the beautiful life

https://www.instagram.com/jeremylangmead/?hl=en

Ever wondered how it feels to live in the country?

Estelle Lee

Writer and Suffolk inhabitant

https://www.instagram.com/mrsestellelee/?hl=en

Pampers to install 5,000 nappy changing stations in men’s loos in the next 2 years

Pampers to install 5,000 nappy changing stations in men’s loos in the next 2 years

American dads can breathe a sigh of relief as clever Pampers are going to install baby changing tables in 5,00 loos across America and Canada as part of a programme called #LovetheChange.

We love you Pampers for this idea.

We have always wondered why there are no changing tables in mens lavs?

Pampers wants to make it easier for dads with small children by providing 5,000 changing tables for public restrooms across North America by 2021.

Pampers, owned by Procter & Gamble, said it’s time to fix changing-table inequality. The revolution has already begun, the first 500 locations have already been identified and installation is expected to be completed over the coming weeks, P&G said.

Part of what grabbed P&G’s attention was a viral photo of Donte Palmer with his child in his lap, squatting to change his son’s nappy.

Since that post, Palmer has founded #SquatForChange, an organisation committed to arming dads with the proper changing-table resources they need to be hands-on with their children.

OK – now bring it to the UK? We are waiting….

Ossie loves his new baby box!

Ossie loves his new baby box!

We have just launched a brand new baby product: the Angel Babybox.

Scandi Mummy says:  “In principle you don’t need many things for a newborn yet there are some essentials and some that simply make life easier.

When we were offered to try the new @angelbabybox I was intrigued. The concept is similar to the baby box you receive in Finland and now Scotland, too. Yet instead of being made from simple cardboard this is crafted from luxurious and soft materials that not only makes it comfortable and safe for your little one but durable as well.

It’s multipurpose and can be used as a sleeping pod, changing mat, play mat as well as used for storage once your baby has outgrown it. Its clever design means it easily packs flat making it ideal for travelling. It was recently voted one of the best travel cots of 2019 by the Evening Standard.

As you can see Ossie has found it very comfortable and we will bring it on the road in September when we are off on our first family-of-four holiday. Pop over to my stories to see more…”

We have also been features in The Evening Standard’s Top Ten Travel Cots, Absolutely Mama, Baby, Female First, UKMUMSTV with more coverage to come!

If you would like to review a gorgeous Angel Babybox get in touch!

BEYOND TOT POP-UP AT THE COLLABORATIVE STORE MARYLEBONE

 

Beyond Tot the new London based online shop which sells a curated selection of previous seasons clothes and accessories for babies and children in a range of designs and styles from eco chic to heritage has joined The Collaborative Store in Marylebone for Christmas! A concept destination store for fashion, art and interiors.

This is your chance to see these cool fashion finds from all over the world with coveted and much loved brands such as the Dutch: Sproeut and Sprout, French: Bonheur Du Jour and Swedish: Mini Rodini.Not only are Beyond Tot’s clothes stylish and good quality, they are also lower priced and more responsible environmentally. Perfect for Christmas gifts.

AT LEAST 30-40% OFF

Sourced from the world’s most trend setting cities for children aged 0-12 Beyond Tot’s clothes and accessories are 30-40% cheaper than their original price – a treasure trove for mums who want to buy well and who have an eye for style.

COME AND SEE BEYOND TOT AT:

The Collaborative Store, 58 Blandford Street, Marylebone, London W1U 7BJ

https://www.thecollaborativestore.co.uk/en/   https://www.instagram.com/beyondtot/

NEW LAUNCH FOR MUM COOLHUNTERS!

CURATED PREVIOUS SEASONS CLOTHES FOR CHILDREN & BABIES

FROM BEYOND TOT

Beyond Tot is a new London based online shop which sells a curated selection of previous seasons clothes and accessories for babies and children in a range of designs and styles from eco chic to heritage.  Both children and adults will love these fashion finds from all over the world with coveted and much loved brands such as the Dutch: Sproeut and Sprout, French: Bonheur Du Jour and Swedish: Mini Rodini.Not only are Beyond Tot’s clothes stylish and good quality, they are also lower priced and more responsible environmentally.

AT LEAST 30-40% OFF

Sourced from the world’s most trend setting cities for children aged 0-12 Beyond Tot’s clothes and accessories are 30-40% cheaper than their original price – a treasure trove for mums who want to buy well and who have an eye for style.

SUSTAINABILITY

Sustainability is an essential ingredient for Beyond Tot. Not only are giving life to past seasons clothing that has been warehoused; they are working with charities all over the world to distribute the outgrown clothing. Many of Beyond Tot’s brands run their own sustainability programmes and are made from natural and organic materials.

FASHION FORWARD FOUNDERS

Beyond Tot’s founders are two style savvy mothers who met while studying at the Istituto Marangoni Institute of Fashion and Design whose famous alumni includes: Franco Moschino, Domenico Dolce and Alessandra Facchinetti (Creative Director Valentino). Both went on to forge careers in fashion management and international studies also working at London Fashion Week for many years.  Beyond Tot will offer parents well-designed, organic and natural fabrics at reduced cost and with a sustainable ethos in mind.

BEYOND TOT’S BRANDS

Beyond Tot’s brands include:  XTI (boots and shoes), Mini Rodini (Scandinavia’s fastest growing children’s wear brand), Sons + Daughters eyewear, Minimus (kids clothing), Kids on the moon (kids clothing), Huggee (Portuguese kids clothing), Gaedner and the Gang (Swedish kids clothing), Coccode (Italian new-born clothing and accessories), Bonnie Mob (kids clothing), Bonheur (French everyday fashion), Bloomingville (Danish interiors) and Sproet and Sprout (Dutch unisex clothes).

THE DETAILS

Beyond Tot can be found at: Beyondtot.com and on Instagram.Beyond Tot are currently shipping to UK, EU and US.