The Next Normal This Autumn Facing Parents and Children and the Chance for Brands

The Next Normal This Autumn Facing Parents and Children and the Chance for Brands

”The Coronavirus pandemic
and subsequent lockdown
is an unprecedented situation
in modern times. It is hard to
gauge the full impact that the situation in having on children
and young people’s mental
health and wellbeing”.

Mental Health Organisation 
June 202

Autumn is Coming and There are Still So Many Questions Unanswered

  • There is so much anxiety facing families, young children, parents – everyone.
  • Autumn brings transitions (from home to school, nurseries, work and universities) with disrupted attachments from the cocoon of parents, grandparents and carers
  • We are facing new working patterns; some parents are staying at home and some are going back to work tentatively
  • Will school part time or full time? Transition days have gone and parents aren’t allowed in nurseries to transition their children. Will school close again?
  • Parents facing redundancy and limited resources.
  • Some families have spent much needed time together and don’t want to leave the cocoon
  • There is still uncertainty and anxiety
    – a second wave?

There is a chance for brands and services to help alleviate some of the anxieties and stresses in our daily lives and make a real difference to us day-to-day. Saibr PR is already working with parenting and education influencers and experts such as Dr. Kathy Weston, the leading evidence based parenting and education expert who is helping parents and children to build resilience through these anxious times. Other brands, products, services and experts who are set to make a real difference include:

  • Mindfulness apps for children, to help them overcome back to school anxiety such as Headspace
  • Online tutoring who can help supplement learning that has been eclipsed by COVID such as Atom Learning and other Zoom tutoring services
  • Educational magazines and books for parents keen to supplement their children’s education
  • Bikes, they are sold-out all over London and families are keen to keep outdoors and keep healthy
  • Plants and gardens. Estate agents are telling us there is an exodus from towns to more rural locations. People who don’t have gardens want to move. People without gardens during COVID are moving to homes with outdoor spaces if they can, those that can’t will be buying lots of plants!
  • Therapists, couples counsellors, education experts, career coaches to help guide us during these anxious times!
Wishing everyone good-luck for new beginning is September. If you would like to get in touch to discuss how we can help you tell your story please email



Thanks to Scott Webb and Ben Mullins at Unsplash for the images

Announcing Class Action Club – the super tutor club and disruptor in education.

Announcing Class Action Club – the super tutor club and disruptor in education.

This month we launched Class Action Club creating quite a stir with media coverage achieved in The Times, The Telegraph (a whole page interview!), Angels & Urchins, Sloane Square magazine, School Report with more to come. There is a waiting list for places already and clients overseas booking their summer places! Read more here.

Entrepreneurial Mum, ex Harrow Head of Learning Support and Premiership Footballer, Join Forces to Launch New Super Sports and Education Club

A brand new style of tutoring club has been developed to create a healthy balance of academic and sporting excellence for children competing for prized places in leading UK independent day schools such as Westminster, St Paul’s, Kings, City, Latymer, Harrodian and boarding schools such as Brighton College, St Mary’s Ascot, Sevenoaks and Wycombe Abbey.

The new ‘super’ tutoring club called Class Action Club has been created by businesswoman, mother and entrepreneur Myca Lee and includes a sporting programme developed by ex England international premiership footballer Andy Gray and bespoke tutoring led by the ex-head of learning support from Harrow school Lisa Powell.

Sport linked to educational attainment

Parents often feel the need to excessively tutor their child if they are to successfully gain a coveted place at their chosen school and physical activity can fall off the radar.  According to a recent survey from *UNICEF and the Barça Foundation, participation in sport improves children’s educational attainment and skills development including empowerment, leadership and self-esteem – contributing to their overall well-being and future prospects.

Class Action Club has been created specifically to elevate children’s academic performance through integrated structured sports and physical experiences including yoga, mindfulness, running, football, tennis and cricket.Based in Chelsea the programme is tailored for children sitting 7+, 8+ and 11+ entrance exams.

Children start the mornings with mindfulness and yoga before their personalised and rigorous tuition.  Small group learning periods are punctuated with sports throughout the day with a programme created by Ex England International and former former Tottenham and Crystal Palace midfielder Andrew Gray.

With cricket lessons at Lord’s Cricket Grounds it’s no wonder there is a waiting list for places.

Class Action Club is the brainchild of AI software business entrepreneur and Chelsea mum Myca Lee, after trying to find high calibre tutoring holiday programmes that also provided structured sports for her son.

She says: “ Running my own business and at work most of the time, I know that organising a busy child’s schedule is hard work.  With Class Action Club, everything is under one roof, there is no running around between tutors and activities wasting time and energy.

I recognised the correlation between physical activity during the school day and a positive relationship to academic performance so I decided to create Class Action Club to give parents like me the opportunity to involve their child in a professional, structured programme with a best of breed team of tutors and sports coaches. This combination will aim to elevate children to their best potential in a more natural, safe and balanced environment.”

The education team, all experienced, qualified teachers and Oxbridge graduates are selected by Lisa Powell who was the previous head of learning support at renowned Harrow School. Lisa is a specialist teacher, teacher trainer, school placement advisor and assessor who has immense experience throughout the independent sector and in preparing children for the 7+, 8+, 11+ and 13+ entrance exams for England’s most sought after schools.

Lessons take place at state –of-the-art premises in Chelsea.

To find out more about the classes please visit

*Report findings here:






Ten facts about mobile social platform Tik Tok – taking the world by storm!

Ten facts about mobile social platform Tik Tok – taking the world by storm!

  1. It’s a short videos or Instagram for the mobile video age
  2. It’s user base is over 500 million and has just passed the one billion downloads mark
  3. It has 75 million sign ups
  4. It’s the social tool for Gen Z
  5. Video creators can share vertical, looping videos between 15 and 60 seconds in length. An extensive editing toolkit, with an array or filters and effects, and a massive music library, lets users tune and score their content to clever and comedic effect.
  6. In 2017, TikTok’s parent company, Bytedance, purchased for $800 million. Bytedance had already launched Douyin, the forerunner to TikTok, in China. After acquiring, the two platforms merged and launched TikTok.
  7. The app doesn’t currently have a broad paid advertising business, though brands and organizations—from Chipotle to the UN to the San Diego Zoo to the NBA—have signed up and are creating content, as individual users, not official advertisers. Given its revenue potential, that won’t last long.
  8. It’s working so far. Back in May, Chipotle experimented with a paid marketing campaign, working with influencer David Dobrik on the #ChipotleLidFlip challenge—asking users to flip a Chipotle container and land it just right—that got more than 100,000 submissions and 230 million views.
  9. Compared to other social networking sites, TikTok has rather extensive privacy settings. Users can block reactions, disable messaging, hide their accounts from search, and more.
  10. Tik Tok makes money from in app purchases and doesn’t currently run ads but this is set to change..

Even if you aren’t interested in TikTok right now, we highly recommend checking out the app. Although it might be too niche for you right now, its branded videos could help your brainstorm content ideas for your current social platforms, or give you insight on how other companies are experimenting with new platforms.

Influencing the influencer

Influencing the influencer

The rise of the micro influencer.

Did you know? Instagram has more than 1 billion monthly active users (MAUs) or roughly more than 13 percent of the Earth’s population. The typical user spends an average of 55 minutes per day on Instagram. … 72 percent of Instagram users have bought a product they saw advertised on the app.

For small business owners with limited budgets, micro-influencers provide great opportunities and value. And micro-influencers are growing at a much faster rate than their macro counterparts.

When it comes to engagement for Instagram, nano influencers (1K-10K) have the highest rate at 4.4%. Micro (10K-100K), medium (100K-1M), and mega (1M+) influencers have rates of 2.4%, 1.8%, and 0.7% respectively.

The best platform is YouTube. It has the highest engagement rate for nano (6.7%), micro (6.2%), medium (5.0%), and mega (4.0%) influencers.

Facebook and Twitter have the lowest rates with under one percent for all levels of influencers. But even for these platforms, the nano and micro-influencers fare much better.

When it comes to the type of content, images do better than videos on Instagram across all levels of influencers. Video falls way behind.

Instagram influencers run the show, which is why it provides a great opportunity for reaching a targeted audience. Depending on what industry you are in; Instagram can deliver great returns for your small budget.

The overall average engagement rate of campaign content on Instagram is 2.4%. But it can be higher or lower based on the industry.

Did you know?

Pets, for example, has the highest rate of engagement which is followed by tobacco and smoke and children and baby toys.

Healthy living is surprisingly low.

When it comes to influencer marketing engagement rate is important. When the rate is high, it means people are responding to the content and if it is low, they are not responding. Subsequently, influencers with high engagement rates charge more.

Taking a break from analytics here are our current nano favs this week!

Turning female imagery on it’s head

Honey Kinney Ross

Jonathan Ross’s daughter, writer and activist

London humour at it’s best

Real Hackney Dave
Ex adman, anarchic print artist

Dreaming about winning the lottery

Jeremy Langmead

Ed Mr Porter living the beautiful life

Ever wondered how it feels to live in the country?

Estelle Lee

Writer and Suffolk inhabitant

Pampers to install 5,000 nappy changing stations in men’s loos in the next 2 years

Pampers to install 5,000 nappy changing stations in men’s loos in the next 2 years

American dads can breathe a sigh of relief as clever Pampers are going to install baby changing tables in 5,00 loos across America and Canada as part of a programme called #LovetheChange.

We love you Pampers for this idea.

We have always wondered why there are no changing tables in mens lavs?

Pampers wants to make it easier for dads with small children by providing 5,000 changing tables for public restrooms across North America by 2021.

Pampers, owned by Procter & Gamble, said it’s time to fix changing-table inequality. The revolution has already begun, the first 500 locations have already been identified and installation is expected to be completed over the coming weeks, P&G said.

Part of what grabbed P&G’s attention was a viral photo of Donte Palmer with his child in his lap, squatting to change his son’s nappy.

Since that post, Palmer has founded #SquatForChange, an organisation committed to arming dads with the proper changing-table resources they need to be hands-on with their children.

OK – now bring it to the UK? We are waiting….

Ossie loves his new baby box!

Ossie loves his new baby box!

We have just launched a brand new baby product: the Angel Babybox.

Scandi Mummy says:  “In principle you don’t need many things for a newborn yet there are some essentials and some that simply make life easier.

When we were offered to try the new @angelbabybox I was intrigued. The concept is similar to the baby box you receive in Finland and now Scotland, too. Yet instead of being made from simple cardboard this is crafted from luxurious and soft materials that not only makes it comfortable and safe for your little one but durable as well.

It’s multipurpose and can be used as a sleeping pod, changing mat, play mat as well as used for storage once your baby has outgrown it. Its clever design means it easily packs flat making it ideal for travelling. It was recently voted one of the best travel cots of 2019 by the Evening Standard.

As you can see Ossie has found it very comfortable and we will bring it on the road in September when we are off on our first family-of-four holiday. Pop over to my stories to see more…”

We have also been features in The Evening Standard’s Top Ten Travel Cots, Absolutely Mama, Baby, Female First, UKMUMSTV with more coverage to come!

If you would like to review a gorgeous Angel Babybox get in touch!