Even though more and more mums are becoming health conscious with their kids you’d be hard pushed to find children who hadn’t sampled the delights of Cadbury’s Diary buttons. Whether they are used in bribery, in abundance on birthday cakes, in party bags or as a tiddly wink counter a childhood isn’t complete without a choccy button.
Talking of choccy buttons the chocolate giant, Cadbury has just announced it will be changing its ‘Free the Joy’ slogan (anyone remember its ‘glass and a half’ slogan) to the catchphrase ‘Tastes like this Feels’. The first ad will feature real footage of a bear rubbing his back up against a tree to the song ‘That’s the Way I Like It’. Check it out on You Tube – watching a bear scratching an itch is classic…a bit like a bar of dairy milk….or should that be choccy buttons?
Makers of award winning nutrition products, Pulsin’, has appointed consumer PR agency SAIBR to launch its new range of healthy, wholesome oat bars made with real fruit and natural ingredients.
Targeting parents looking for healthy snack alternatives and ideas for lunchboxes, Pulsin’ is working with SAIBR PR as they enter the children’s snack market, to help raising awareness and brand advocacy amongst mums.
Says Steff Parker, Marketing Manager, Pulsin’: “SAIBR’s credentials in parenting PR and history working with global family food brands means they are in a prime position to help us communicate to parents and promote healthier food choices for their kids”.
Says Bridget Jacottet “Working with Pulsin’ is a fantastic opportunity for SAIBR. Our expertise is in reaching mums, combined with our background in health and nutrition, makes us ideal partners to launch Pulsin’s Kids Fruity Oat Bars.”
Founded in 2007 Pulsin’ has developed award-winning nutrition products, including protein snack bars, brownies, powders and organic fruit bars under the Pulsin’ and Beond brands. All Pulsin’ products are suitable for vegetarians, and are formulated without sugar, wheat or gluten. Many products are also vegan. Pulsin’ run their factory on 100% renewable energy from Ecotricity, an ethical company who reinvest a large proportion of their profiles in developing wind turbines to provide more green electricity for the grid. www.pulsin.co.uk
We hope the newly launched The Week Junior, does well. Although there’s no reason why it shouldn’t. It’s a brand new news magazine for children aged between 8 and 14. Written to help children make sense of the world, it’s filled with information that explains news and events in ways young people understand. There’s everything from news to nature, science to geography, film to coding…what more could a kid want!
Christmas is well under way in the Saibr office (actually, it has been since July). It’s fun seeing what the media claim is going to be the big trend for Chrissy presents this year. Pie Face is big news and apparently board games are back. For busy parents just finding the time to source cool gifts is a minefield. If you want a one stop shop for irresistible gifts for kids, which you probably won’t find anywhere else, then hop on over to www.thekidwho.eu. We are loving these gift idea, what’s your favourite?
The Little London Awards 2015 take place tonight at the Hurlingham Club.
The expert judges met at Bluebird on the corner of the King’s Road in September to decide which brands would be crowned tonight! There are four main categories: Best New Brand, Best New Product, Best Product and Brand of the Year
The judges are: My Baba founder Leonora Bamford, The Bump Class’ Marina Fogle, Rebecca Maberly of The Doctor and Daughter’s Guide to Pregnancy, model and TV personality Caprice Bourret, Jenny Scott of Mothers Meeting and Kate Finney from Little London
Good luck to all the brands nominated tonight and especially Tobias and the Bear, we are rooting for you.
Saibr PR is very excited about the new Nickelodeon store opening. It’s the first European store and it’s going to be located in London’s Leicester Square. Children and parents will love the two giant floors of all the fabulous characters such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer.
And… 600 products with a green slime staircase up to Bikini Bottom where they can come face to face with the world’s favourite sponge in daily meet and greets with a life-size SpongeBob SquarePants costume character.
Additionally, the store will offer a preschool zone, a New York City skyline graffiti-decorated Teenage Mutant Ninja Turtle area, and Union Jack-branded gifting, stationery, apparel, homeware and souvenirs.
The store will open Saturday 30th May and will be open daily from 10am-9pm with extended operating hours in the evening at weekends.