@EllaMinty Newsletter opening rates and KPI links to all the site/shop/purchase from all the platforms (social, PR, FB ads). Social media advertising targets/traffic rates. These are all the basics - there are lot more such as C-Suite speaker opportunites and events, awards etc.
@EllaMinty Some of the basic KPIs could include social media targeting - growing a base from xx to xxx on each individual platforms, media KPI targetting, 2 national feature, 2 business features per month for example and one thought- leadership piece per quarter. News letters how many and