- It’s a short videos or Instagram for the mobile video age
- It’s user base is over 500 million and has just passed the one billion downloads mark
- It has 75 million sign ups
- It’s the social tool for Gen Z
- Video creators can share vertical, looping videos between 15 and 60 seconds in length. An extensive editing toolkit, with an array or filters and effects, and a massive music library, lets users tune and score their content to clever and comedic effect.
- In 2017, TikTok’s parent company, Bytedance, purchased Musical.ly for $800 million. Bytedance had already launched Douyin, the forerunner to TikTok, in China. After acquiring Musical.ly, the two platforms merged and launched TikTok.
- The app doesn’t currently have a broad paid advertising business, though brands and organizations—from Chipotle to the UN to the San Diego Zoo to the NBA—have signed up and are creating content, as individual users, not official advertisers. Given its revenue potential, that won’t last long.
- It’s working so far. Back in May, Chipotle experimented with a paid marketing campaign, working with influencer David Dobrik on the #ChipotleLidFlip challenge—asking users to flip a Chipotle container and land it just right—that got more than 100,000 submissions and 230 million views.
- Compared to other social networking sites, TikTok has rather extensive privacy settings. Users can block reactions, disable messaging, hide their accounts from search, and more.
- Tik Tok makes money from in app purchases and doesn’t currently run ads but this is set to change..
Even if you aren’t interested in TikTok right now, we highly recommend checking out the app. Although it might be too niche for you right now, its branded videos could help your brainstorm content ideas for your current social platforms, or give you insight on how other companies are experimenting with new platforms.