We are so excited to be working with Pulsin launching their new partnership with Hotel Transylvania 3 – A Monster Vacation – we can’t wait to see the film this summer.
PULSIN KIDS’ FRUITY OAT BARS ANNOUNCES PARTNERSHIP WITH HOTEL TRANSYLVANIA 3
Hotel Transylvania 3: A Monster Vacation,the upcoming 2018 family movie from Sony Pictures Animation, is teaming up with Pulsin Kids’ Fruity Oat Bars. To be released in the UK on July 27th, the collaboration reflects the scale of opportunities now available to healthier snacking brands.
Pulsin Kids’ Fruity Oat Bars contain a third less sugar than the average kids fruit snack* making them the perfect tasty wholesome low sugar snack option for kids’ cinema snacks, back to school lunch boxes and after school snacks. Pulsin Kid’s Fruity Oat Bars are targeting family consumers in major retailers through promotions on-pack and POS displays as well as across digital and social platforms.
Says Simon Ashburner, Co-Founder Pulsin: “Hotel Transylvania 3 is an exciting opportunity for Pulsin and the perfect platform to showcase our Kids’ Fruity Oat Bars and position them as the optimum healthier snacking choice for families. We’re confident that the colourful creative and iconic characters will help engage families and establish Pulsin as the go-to kids snack.”
Peter Staines, Head of Partnerships at Sony Pictures says:“Moviegoers everywhere are excited this summer to be back with their favourite monster family. We are thrilled to be working with Pulsin to create a fun and engaging collaboration for the latest movie across multiple touch points”.
Consumers purchasing multipacks ofPulsin Kids’ Fruity Oat Barsthis summer will have a chance to win a family holiday and exclusive merchandise**.
The collaboration also includes Hotel Transylvania 3-themed sampling events across London retailers, blogger and influencer competitions, consumer and trade PR campaign and advertising (OTP and digital) within national newspapers and family magazines.
Pulsin Kids’ Fruity Oat Barsare 100% natural made with real fruit and natural ingredients, they contain less than 100 calories and are perfect for children aged from 3-9 years. Pulsin Kids’ Fruity Oat Bars have reduced sugar, only contain natural sugars, are made with a nut free recipe, count as one of a child’s five a day, are gluten free, dairy fee, non GM and soya free with no artificial ingredients additives or preservatives.
The stockists of the promotional packs include: Tesco, Whole Foods Market, Co-Op, Ocado and pulsin.co.ukand will be on shelf late June 2018 until the end of August 2018.
*According to a survey sample of kid’s fruit snacks in 2017 available upon request.
** No purchase necessary. For full Terms and Conditions, please visit www.pulsin.co.uk/
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About Pulsin
Since launching Pulsin in 2007, co-founders, Simon Ashburner, Nick Bildner and Ben Lewis have developed award winning nutrition products, including protein snack bars, brownies, powders and organic fruit bars under the Pulsin and Beond brands. The company has grown significantly year on year and its products are stocked in major supermarkets and health food retailers including Tesco, Sainsbury’s, Co-op, Whole Foods Market, Ocado, Holland & Barrett and other leading healthfood stores along with the website www.pulsin.co.uk
About Hotel Transylvania 3: A Monster Vacation
In Sony Pictures Animation’s Hotel Transylvania 3: A Monster Vacation, join our favorite monster family as they embark on a vacation on a luxury monster cruise ship so Drac can take a summer vacation from providing everyone else’s vacation at the hotel. It’s smooth sailing for Drac’s Pack as the monsters indulge in all of the shipboard fun the cruise has to offer, from monster volleyball to exotic excursions, and catching up on their moon tans. But the dream vacation takes a dangerous turn when Mavis realizes Drac has fallen for the human captain of the ship, Ericka, who holds a mysterious secret that threatens them all. Directed by Genndy Tartakovsky and written by Genndy Tartakovsky and Michael McCullers, the film is produced by Michelle Murdocca.