THE social media platform everyone is talking about right now is SNAPCHAT with over 10 billion videos being watched on Snapchat every day!
Snapchat is a social media platform that the under 35s have made their own but more than half its new users are older and brands are getting involved in new and exciting ways. It’s great for PR.
What is Snapchat?
It’s an app for your phone which allows you to take photos or video in a fun way and you can post your ‘snap’ to your friends or network. Once it is viewed it disappears completely!
You can add text, morph and distort faces and get creative way with it. You can also create stories, which are compilations of Snap’s that can be viewed for up to 24 hours. Perfect for PR’s brand storytelling.
Here are some great ways in which Snapchat is being used right now:
Fashion ASOS
Snapchat is becoming increasingly important to British high street retailer Asos who have been using the app since 2013. It’s customers are on the platform and they reach them with behind the scenes at fashion shoots and shows, office tours, snapping outfit ideas. Their roundup at Fashion Week Stories was viewed more than 20 million times.
For more information about fashion brands using Snapchat, check out this great article on Fashionista http://fashionista.com/2016/05/snapchat-fashion-brands
World Wildlife Fund’s #LastSelfie Snapchat
Inspired by the disappearing nature of content on Snapchat, the Word Wildlife Fund in Denmark and Turkey launched #LastSelfie campaign created by Grey Group ad agencies. The #LastSelfie Snaps are meant to symbolize the diminishing population of different endangered species.
Sad but effective.
More about Snapchat for business: