We are currently working on some great lifestyle PR projects for family brands. Online retailer, MamaOwl, who specialises in organic, natural, woollens for kids, wants to encourage mums to dress their kids in wool layers, just like the Scandinavians. We could learn a tip or two from our Scandi cousins such as:
1. It’s all about base layers so invest in some warm wool vests. An inner layer of pure wool helps to regulate your child’s temperature keeping them warm when it’s cold and cool when it’s hot
2. 100% merino organic wool and silk is great for kids with sensitive skin and mums worried about toxins.
3. Merino wool is good if you have skin allergies. Each fibre has a silky outer layer, creating an extremely soft, fine texture. Superfine merino fabric is comfortable to wear without itch, and safe to use for babies with eczema, allergies and sensitive skin. It forms a natural micro-climate around your baby’s body, keeping them at an ideal temperature so skin conditions aren’t aggravated. It’s also lightweight and odour resistant.
http://mamaowl.net/