Awards are a big part of any brand PR programme. Saibr PR offers an AWARDS programme. We indentify awards for our clients to help them enhance their brand; we check their viability in terms of what the award offers and the likelihood of them winning versus the cost (time and money). We have entered lots of clients over the years and they have enjoyed the benefits of winning!
There is a lot to be gained from entering awards for small businesses and in our experience there is always something to gain from entering an award. So what are the benefits?
It’s your chance to tell your industry just how great you are!
Awards are influential, it’s fantastic publicity, the award is telling everyone just how brilliant you are. Many awards will give you publicity and a stamp of approval even if you are a finalist and don’t win, something to consider when looking at the small print.
Having a trophy in your cabinet, a logo on your collateral reassures your customers and your industry of your quality and credibility. It’s a seal of approval.
Awards give your brand fantastic PR, so cash in on the ‘free’ marketing. Facebook it, Tweet it, hashtag it, make sure you shout about it. Use the award and the ‘chatter’ around it as content for your brand, make the most of it and remember you have to be in it to win it but even if you don’t you can still capitalise on it.
Our pick of the awards that suit kids and family PR brands:
Junior Design Awards, Smallish Magazine Awards, Little London Awards, MadeforMums Awards, Absolutely Mama Awards, Mother & Baby, Loved By Parents, iKids Awards, KAPI Awards
And the winner is….
An excuse to show an eye catching actor with an award!
We have just seen the return of the Croc for adults at London Fashion Week, the classic all round footwear brand has taken on a stylish rebrand from uber cool UK designer Christopher Kane.
This shoe has Never gone out of fashion for kids, it’s a summer staple but I have not seen any adults wearing them since Nicolle Appleton donned them many moons ago. Crocs have never been on trend for adults have they?
The often derided and mocked synthetic moulded foam clog has a huge fan base of children and parents but it is almost Marmite like in its appreciation, you either love them or hate them. There is even a I Hate Crocs! Website.
Like many mass-produced brands, they go in and out of fashion and maybe the time for Croc love has returned.
Personally I love what Kane has done – transforming brand perception, creating a social media debate, its great PR for the good old much maligned Croc.
We have often received briefs which challenge us to change a negative or perhaps tired brand perception and refresh it and with Christopher Kane’s Croc he has certainly achieved it.
If you find out that it is an official collaboration i.e. Christopher Kane was paid does that take the gloss of? Well slightly, in an ideal world it would have been better for Christopher Kane to have been a Croc fan and have plucked them out of fashion obscurity rather than have been approached by a marketing bod.
We also question the timing, isn’t a Croc a summer shoe? Somehow we cant imagine wearing them trotting along in the rain down the chilly autumn high street.
But whatever the motivation or the timing, it has got us talking about them and reappraising the little old Croc.
THE social media platform everyone is talking about right now is SNAPCHAT with over 10 billion videos being watched on Snapchat every day!
Snapchat is a social media platform that the under 35s have made their own but more than half its new users are older and brands are getting involved in new and exciting ways. It’s great for PR.
What is Snapchat?
It’s an app for your phone which allows you to take photos or video in a fun way and you can post your ‘snap’ to your friends or network. Once it is viewed it disappears completely!
You can add text, morph and distort faces and get creative way with it. You can also create stories, which are compilations of Snap’s that can be viewed for up to 24 hours. Perfect for PR’s brand storytelling.
Here are some great ways in which Snapchat is being used right now:
Fashion ASOS
Snapchat is becoming increasingly important to British high street retailer Asos who have been using the app since 2013. It’s customers are on the platform and they reach them with behind the scenes at fashion shoots and shows, office tours, snapping outfit ideas. Their roundup at Fashion Week Stories was viewed more than 20 million times.
Inspired by the disappearing nature of content on Snapchat, the Word Wildlife Fund in Denmark and Turkey launched #LastSelfie campaign created by Grey Group ad agencies. The #LastSelfie Snaps are meant to symbolize the diminishing population of different endangered species.
The boom in social photography and has given marketers powerful ecommerce opportunities through customer social engagement. According to the FT 60 per cent of Instagram’s 400 monthly active users say they learn about products and services on the app and 75 per cent say they are inspired to act – by searching for a brand’s website going to a boutique or telling a friend.
Tommy Hilfiger recently created an “InstaPit” with special seats for social media influencers, many with millions of followers to snap the runway from. At the Met Gala, Instagram collaborated with Vogue to create a both filled with flashing fluorescent light where celebrities like Madonna were videoed in their designer outfits. The results were pasted on Instagram @gvsgvs and resemble glossy photoshoots.
Even though more and more mums are becoming health conscious with their kids you’d be hard pushed to find children who hadn’t sampled the delights of Cadbury’s Diary buttons. Whether they are used in bribery, in abundance on birthday cakes, in party bags or as a tiddly wink counter a childhood isn’t complete without a choccy button.
Talking of choccy buttons the chocolate giant, Cadbury has just announced it will be changing its ‘Free the Joy’ slogan (anyone remember its ‘glass and a half’ slogan) to the catchphrase ‘Tastes like this Feels’. The first ad will feature real footage of a bear rubbing his back up against a tree to the song ‘That’s the Way I Like It’. Check it out on You Tube – watching a bear scratching an itch is classic…a bit like a bar of dairy milk….or should that be choccy buttons?
Makers of award winning nutrition products, Pulsin’, has appointed consumer PR agency SAIBR to launch its new range of healthy, wholesome oat bars made with real fruit and natural ingredients.
Targeting parents looking for healthy snack alternatives and ideas for lunchboxes, Pulsin’ is working with SAIBR PR as they enter the children’s snack market, to help raising awareness and brand advocacy amongst mums.
Says Steff Parker, Marketing Manager, Pulsin’: “SAIBR’s credentials in parenting PR and history working with global family food brands means they are in a prime position to help us communicate to parents and promote healthier food choices for their kids”.
Says Bridget Jacottet “Working with Pulsin’ is a fantastic opportunity for SAIBR. Our expertise is in reaching mums, combined with our background in health and nutrition, makes us ideal partners to launch Pulsin’s Kids Fruity Oat Bars.”
About Pulsin’
Founded in 2007 Pulsin’ has developed award-winning nutrition products, including protein snack bars, brownies, powders and organic fruit bars under the Pulsin’ and Beond brands. All Pulsin’ products are suitable for vegetarians, and are formulated without sugar, wheat or gluten. Many products are also vegan. Pulsin’ run their factory on 100% renewable energy from Ecotricity, an ethical company who reinvest a large proportion of their profiles in developing wind turbines to provide more green electricity for the grid. www.pulsin.co.uk
