The rise of the micro influencer.

Did you know? Instagram has more than 1 billion monthly active users (MAUs) or roughly more than 13 percent of the Earth’s population. The typical user spends an average of 55 minutes per day on Instagram. … 72 percent of Instagram users have bought a product they saw advertised on the app.

For small business owners with limited budgets, micro-influencers provide great opportunities and value. And micro-influencers are growing at a much faster rate than their macro counterparts.

When it comes to engagement for Instagram, nano influencers (1K-10K) have the highest rate at 4.4%. Micro (10K-100K), medium (100K-1M), and mega (1M+) influencers have rates of 2.4%, 1.8%, and 0.7% respectively.

The best platform is YouTube. It has the highest engagement rate for nano (6.7%), micro (6.2%), medium (5.0%), and mega (4.0%) influencers.

Facebook and Twitter have the lowest rates with under one percent for all levels of influencers. But even for these platforms, the nano and micro-influencers fare much better.

When it comes to the type of content, images do better than videos on Instagram across all levels of influencers. Video falls way behind.

Instagram influencers run the show, which is why it provides a great opportunity for reaching a targeted audience. Depending on what industry you are in; Instagram can deliver great returns for your small budget.

The overall average engagement rate of campaign content on Instagram is 2.4%. But it can be higher or lower based on the industry.

Did you know?

Pets, for example, has the highest rate of engagement which is followed by tobacco and smoke and children and baby toys.

Healthy living is surprisingly low.

When it comes to influencer marketing engagement rate is important. When the rate is high, it means people are responding to the content and if it is low, they are not responding. Subsequently, influencers with high engagement rates charge more.

Taking a break from analytics here are our current nano favs this week!

Turning female imagery on it’s head

Honey Kinney Ross

Jonathan Ross’s daughter, writer and activist

London humour at it’s best

Real Hackney Dave
Ex adman, anarchic print artist

Dreaming about winning the lottery

Jeremy Langmead

Ed Mr Porter living the beautiful life

Ever wondered how it feels to live in the country?

Estelle Lee

Writer and Suffolk inhabitant