You Tube Kids is a new app with screened and approved content for kids.
What makes it so brilliant is parents can be reassured their kids are watching their favourite programmes ad free and without any swearing or blood and guts.
For example my kids love Stampy chatting about Minecraft over CBBC and beg me to watch it. That is fine, but I literally have my heart in mouth when I see blood and swearing as they have jumped over to another clip with a different presenter.
Initially, it will be aimed at a younger audience with Sesame Street and Thomas The Tank Engine. There is even a timer on it.
A channel like this with such a captive and eager audience who love watching programmes on iPads and phones is sure to grow. Parents can breath a sigh of relief in the knowledge that they won’t be watching any ‘dirty’ Peppa Pigs!