Aug 27, 2019
The rise of the micro influencer.
Did you know? Instagram has more than 1 billion monthly active users (MAUs) or roughly more than 13 percent of the Earth’s population. The typical user spends an average of 55 minutes per day on Instagram. … 72 percent of Instagram users have bought a product they saw advertised on the app.
For small business owners with limited budgets, micro-influencers provide great opportunities and value. And micro-influencers are growing at a much faster rate than their macro counterparts.
When it comes to engagement for Instagram, nano influencers (1K-10K) have the highest rate at 4.4%. Micro (10K-100K), medium (100K-1M), and mega (1M+) influencers have rates of 2.4%, 1.8%, and 0.7% respectively.
The best platform is YouTube. It has the highest engagement rate for nano (6.7%), micro (6.2%), medium (5.0%), and mega (4.0%) influencers.
Facebook and Twitter have the lowest rates with under one percent for all levels of influencers. But even for these platforms, the nano and micro-influencers fare much better.
When it comes to the type of content, images do better than videos on Instagram across all levels of influencers. Video falls way behind.
Instagram influencers run the show, which is why it provides a great opportunity for reaching a targeted audience. Depending on what industry you are in; Instagram can deliver great returns for your small budget.
The overall average engagement rate of campaign content on Instagram is 2.4%. But it can be higher or lower based on the industry.
Did you know?
Pets, for example, has the highest rate of engagement which is followed by tobacco and smoke and children and baby toys.
Healthy living is surprisingly low.
When it comes to influencer marketing engagement rate is important. When the rate is high, it means people are responding to the content and if it is low, they are not responding. Subsequently, influencers with high engagement rates charge more.
Taking a break from analytics here are our current nano favs this week!
Turning female imagery on it’s head
Honey Kinney Ross
Jonathan Ross’s daughter, writer and activist
https://www.instagram.com/honeykinny/?hl=sv
London humour at it’s best
Real Hackney Dave
Ex adman, anarchic print artist
https://www.instagram.com/realhackneydave/
Dreaming about winning the lottery
Jeremy Langmead
Ed Mr Porter living the beautiful life
https://www.instagram.com/jeremylangmead/?hl=en
Ever wondered how it feels to live in the country?
Estelle Lee
Writer and Suffolk inhabitant
https://www.instagram.com/mrsestellelee/?hl=en
Aug 13, 2019
We love you Pampers for this idea.
We have always wondered why there are no changing tables in mens lavs?
Pampers wants to make it easier for dads with small children by providing 5,000 changing tables for public restrooms across North America by 2021.
Pampers, owned by Procter & Gamble, said it’s time to fix changing-table inequality. The revolution has already begun, the first 500 locations have already been identified and installation is expected to be completed over the coming weeks, P&G said.
Part of what grabbed P&G’s attention was a viral photo of Donte Palmer with his child in his lap, squatting to change his son’s nappy.
Since that post, Palmer has founded #SquatForChange, an organisation committed to arming dads with the proper changing-table resources they need to be hands-on with their children.
OK – now bring it to the UK? We are waiting….
Aug 12, 2019
We have just launched a brand new baby product: the Angel Babybox.
Scandi Mummy says: “In principle you don’t need many things for a newborn yet there are some essentials and some that simply make life easier.
When we were offered to try the new @angelbabybox I was intrigued. The concept is similar to the baby box you receive in Finland and now Scotland, too. Yet instead of being made from simple cardboard this is crafted from luxurious and soft materials that not only makes it comfortable and safe for your little one but durable as well.
It’s multipurpose and can be used as a sleeping pod, changing mat, play mat as well as used for storage once your baby has outgrown it. Its clever design means it easily packs flat making it ideal for travelling. It was recently voted one of the best travel cots of 2019 by the Evening Standard.
As you can see Ossie has found it very comfortable and we will bring it on the road in September when we are off on our first family-of-four holiday. Pop over to my stories to see more…”
We have also been features in The Evening Standard’s Top Ten Travel Cots, Absolutely Mama, Baby, Female First, UKMUMSTV with more coverage to come!
If you would like to review a gorgeous Angel Babybox get in touch!
Dec 23, 2018
Beyond Tot the new London based online shop which sells a curated selection of previous seasons clothes and accessories for babies and children in a range of designs and styles from eco chic to heritage has joined The Collaborative Store in Marylebone for Christmas! A concept destination store for fashion, art and interiors.
This is your chance to see these cool fashion finds from all over the world with coveted and much loved brands such as the Dutch: Sproeut and Sprout, French: Bonheur Du Jour and Swedish: Mini Rodini.Not only are Beyond Tot’s clothes stylish and good quality, they are also lower priced and more responsible environmentally. Perfect for Christmas gifts.
AT LEAST 30-40% OFF
Sourced from the world’s most trend setting cities for children aged 0-12 Beyond Tot’s clothes and accessories are 30-40% cheaper than their original price – a treasure trove for mums who want to buy well and who have an eye for style.
COME AND SEE BEYOND TOT AT:
The Collaborative Store, 58 Blandford Street, Marylebone, London W1U 7BJ
https://www.thecollaborativestore.co.uk/en/ https://www.instagram.com/beyondtot/
Dec 23, 2018
CURATED PREVIOUS SEASONS CLOTHES FOR CHILDREN & BABIES
FROM BEYOND TOT
Beyond Tot is a new London based online shop which sells a curated selection of previous seasons clothes and accessories for babies and children in a range of designs and styles from eco chic to heritage. Both children and adults will love these fashion finds from all over the world with coveted and much loved brands such as the Dutch: Sproeut and Sprout, French: Bonheur Du Jour and Swedish: Mini Rodini.Not only are Beyond Tot’s clothes stylish and good quality, they are also lower priced and more responsible environmentally.
AT LEAST 30-40% OFF
Sourced from the world’s most trend setting cities for children aged 0-12 Beyond Tot’s clothes and accessories are 30-40% cheaper than their original price – a treasure trove for mums who want to buy well and who have an eye for style.
SUSTAINABILITY
Sustainability is an essential ingredient for Beyond Tot. Not only are giving life to past seasons clothing that has been warehoused; they are working with charities all over the world to distribute the outgrown clothing. Many of Beyond Tot’s brands run their own sustainability programmes and are made from natural and organic materials.
FASHION FORWARD FOUNDERS
Beyond Tot’s founders are two style savvy mothers who met while studying at the Istituto Marangoni Institute of Fashion and Design whose famous alumni includes: Franco Moschino, Domenico Dolce and Alessandra Facchinetti (Creative Director Valentino). Both went on to forge careers in fashion management and international studies also working at London Fashion Week for many years. Beyond Tot will offer parents well-designed, organic and natural fabrics at reduced cost and with a sustainable ethos in mind.
BEYOND TOT’S BRANDS
Beyond Tot’s brands include: XTI (boots and shoes), Mini Rodini (Scandinavia’s fastest growing children’s wear brand), Sons + Daughters eyewear, Minimus (kids clothing), Kids on the moon (kids clothing), Huggee (Portuguese kids clothing), Gaedner and the Gang (Swedish kids clothing), Coccode (Italian new-born clothing and accessories), Bonnie Mob (kids clothing), Bonheur (French everyday fashion), Bloomingville (Danish interiors) and Sproet and Sprout (Dutch unisex clothes).
THE DETAILS
Beyond Tot can be found at: Beyondtot.com and on Instagram.Beyond Tot are currently shipping to UK, EU and US.
