We are so excited to be working with Pulsin launching their new partnership with Hotel Transylvania 3 – A Monster Vacation – we can’t wait to see the film this summer.
PULSIN KIDS’ FRUITY OAT BARS ANNOUNCES PARTNERSHIP WITH HOTEL TRANSYLVANIA 3
Hotel Transylvania 3: A Monster Vacation,the upcoming 2018 family movie from Sony Pictures Animation, is teaming up with Pulsin Kids’ Fruity Oat Bars. To be released in the UK on July 27th, the collaboration reflects the scale of opportunities now available to healthier snacking brands.
Pulsin Kids’ Fruity Oat Bars contain a third less sugar than the average kids fruit snack* making them the perfect tasty wholesome low sugar snack option for kids’ cinema snacks, back to school lunch boxes and after school snacks. Pulsin Kid’s Fruity Oat Bars are targeting family consumers in major retailers through promotions on-pack and POS displays as well as across digital and social platforms.
Says Simon Ashburner, Co-Founder Pulsin: “Hotel Transylvania 3 is an exciting opportunity for Pulsin and the perfect platform to showcase our Kids’ Fruity Oat Bars and position them as the optimum healthier snacking choice for families. We’re confident that the colourful creative and iconic characters will help engage families and establish Pulsin as the go-to kids snack.”
Peter Staines, Head of Partnerships at Sony Pictures says:“Moviegoers everywhere are excited this summer to be back with their favourite monster family. We are thrilled to be working with Pulsin to create a fun and engaging collaboration for the latest movie across multiple touch points”.
Consumers purchasing multipacks ofPulsin Kids’ Fruity Oat Barsthis summer will have a chance to win a family holiday and exclusive merchandise**.
The collaboration also includes Hotel Transylvania 3-themed sampling events across London retailers, blogger and influencer competitions, consumer and trade PR campaign and advertising (OTP and digital) within national newspapers and family magazines.
Pulsin Kids’ Fruity Oat Barsare 100% natural made with real fruit and natural ingredients, they contain less than 100 calories and are perfect for children aged from 3-9 years. Pulsin Kids’ Fruity Oat Bars have reduced sugar, only contain natural sugars, are made with a nut free recipe, count as one of a child’s five a day, are gluten free, dairy fee, non GM and soya free with no artificial ingredients additives or preservatives.
The stockists of the promotional packs include: Tesco, Whole Foods Market, Co-Op, Ocado and pulsin.co.ukand will be on shelf late June 2018 until the end of August 2018.
*According to a survey sample of kid’s fruit snacks in 2017 available upon request.
Since launching Pulsin in 2007, co-founders, Simon Ashburner, Nick Bildner and Ben Lewis have developed award winning nutrition products, including protein snack bars, brownies, powders and organic fruit bars under the Pulsin and Beond brands. The company has grown significantly year on year and its products are stocked in major supermarkets and health food retailers including Tesco, Sainsbury’s, Co-op, Whole Foods Market, Ocado, Holland & Barrett and other leading healthfood stores along with the website www.pulsin.co.uk
About Hotel Transylvania 3: A Monster Vacation
In Sony Pictures Animation’s Hotel Transylvania 3: A Monster Vacation, join our favorite monster family as they embark on a vacation on a luxury monster cruise ship so Drac can take a summer vacation from providing everyone else’s vacation at the hotel. It’s smooth sailing for Drac’s Pack as the monsters indulge in all of the shipboard fun the cruise has to offer, from monster volleyball to exotic excursions, and catching up on their moon tans. But the dream vacation takes a dangerous turn when Mavis realizes Drac has fallen for the human captain of the ship, Ericka, who holds a mysterious secret that threatens them all. Directed by Genndy Tartakovsky and written by Genndy Tartakovsky and Michael McCullers, the film is produced by Michelle Murdocca.
Every parent, if they’re really honest, wants their child to be a bright spark, especially when it comes to maths. The key is to encourage their intelligence while remaining fun and holding their attention for more than five seconds.
The Curious Dragons is the first interactive learning system of games to help kids master maths.
Developed by a highly experienced advanced maths teacher, The Curious Dragons concept uses the ‘touch, visual and symbol’ approach employed with great success in Singapore, known as Singapore Maths. Singapore is routinely ranked at or near the top in global comparisons of mathematical ability and boasts one of the most admired education systems in the world!
Did You Know?
Singapore maths focuses on mastery, not just learning for a test, and supports the Maths Mastery method taught at school. It focuses on maths topics in greater depth. Based on the work of American psychologist, Jerome Bruner, the Singaporean curriculum begins with hands-on group activities with objects like buttons or dice. Next, students move onto the pictorial phase — drawing representations of concrete objects before moving on to abstract equations.
The Curious Dragons Box one is £27.99 and available at Amazon.co.uk
Did you know?
The UK ranks 27th in the world in the PISA tests of 2015 for maths achievement. Overall, only 11 per cent of students in the UK are top performers, this is compared to Singapore, the top performing country, where 35 per cent of students are top performers.
“We find the single most important factor in predicting later academic achievement is that children begin school with a mastery of early math and literacy concepts,” said Northwestern University researcher Greg Duncan. The study’s findings, which appear in an issue of Developmental Psychology, are based on an analysis of existing data from more than 35,000 preschoolers in the United States, Canada and England.
All Party Parliamentary Group 2014 found:
In 2013/14, 28% of children in England failed to achieve the expected level in mathematics at the end of the early years foundation stage (Department of Education 2014). And once they fall behind, they continue to do so throughout school. https://www.nationalnumeracy.org.uk/news/stop-nursery-children- falling-behind-maths-says-all-party-parliamentary-group http://www.northwestern.edu/newscenter/stories/2007/11/duncan.ht
We have just seen the return of the Croc for adults at London Fashion Week, the classic all round footwear brand has taken on a stylish rebrand from uber cool UK designer Christopher Kane.
This shoe has Never gone out of fashion for kids, it’s a summer staple but I have not seen any adults wearing them since Nicolle Appleton donned them many moons ago. Crocs have never been on trend for adults have they?
The often derided and mocked synthetic moulded foam clog has a huge fan base of children and parents but it is almost Marmite like in its appreciation, you either love them or hate them. There is even a I Hate Crocs! Website.
Like many mass-produced brands, they go in and out of fashion and maybe the time for Croc love has returned.
Personally I love what Kane has done – transforming brand perception, creating a social media debate, its great PR for the good old much maligned Croc.
We have often received briefs which challenge us to change a negative or perhaps tired brand perception and refresh it and with Christopher Kane’s Croc he has certainly achieved it.
If you find out that it is an official collaboration i.e. Christopher Kane was paid does that take the gloss of? Well slightly, in an ideal world it would have been better for Christopher Kane to have been a Croc fan and have plucked them out of fashion obscurity rather than have been approached by a marketing bod.
We also question the timing, isn’t a Croc a summer shoe? Somehow we cant imagine wearing them trotting along in the rain down the chilly autumn high street.
But whatever the motivation or the timing, it has got us talking about them and reappraising the little old Croc.
THE social media platform everyone is talking about right now is SNAPCHAT with over 10 billion videos being watched on Snapchat every day!
Snapchat is a social media platform that the under 35s have made their own but more than half its new users are older and brands are getting involved in new and exciting ways. It’s great for PR.
What is Snapchat?
It’s an app for your phone which allows you to take photos or video in a fun way and you can post your ‘snap’ to your friends or network. Once it is viewed it disappears completely!
You can add text, morph and distort faces and get creative way with it. You can also create stories, which are compilations of Snap’s that can be viewed for up to 24 hours. Perfect for PR’s brand storytelling.
Here are some great ways in which Snapchat is being used right now:
Fashion ASOS
Snapchat is becoming increasingly important to British high street retailer Asos who have been using the app since 2013. It’s customers are on the platform and they reach them with behind the scenes at fashion shoots and shows, office tours, snapping outfit ideas. Their roundup at Fashion Week Stories was viewed more than 20 million times.
Inspired by the disappearing nature of content on Snapchat, the Word Wildlife Fund in Denmark and Turkey launched #LastSelfie campaign created by Grey Group ad agencies. The #LastSelfie Snaps are meant to symbolize the diminishing population of different endangered species.
The boom in social photography and has given marketers powerful ecommerce opportunities through customer social engagement. According to the FT 60 per cent of Instagram’s 400 monthly active users say they learn about products and services on the app and 75 per cent say they are inspired to act – by searching for a brand’s website going to a boutique or telling a friend.
Tommy Hilfiger recently created an “InstaPit” with special seats for social media influencers, many with millions of followers to snap the runway from. At the Met Gala, Instagram collaborated with Vogue to create a both filled with flashing fluorescent light where celebrities like Madonna were videoed in their designer outfits. The results were pasted on Instagram @gvsgvs and resemble glossy photoshoots.
